If you are to launch an ad, why use Facebook Pages as your landing page. Let us first see through if it is just right to opt in for a pay per click campaign using your Facebook Pages rather than just use your website or blog as the official landing page of your advertisement.
First off, although I really intend to capitalize on launching an ad on Facebook, I would like to give you an insight that whether you want to do it or just use Google Adwords, it all will fall 2x hitting the bird than just going for the website or blog landing page. Why?